Powerful Social Collaboration Techniques for Saudi Brands
I presently employ several tools that have substantially upgraded our competitive research:
- Keyword trackers to track other companies' keyword performance
- Brand monitoring tools to follow rivals' online presence
- Website analysis solutions to track changes to their websites
- Communication monitoring to receive their promotional messages
When I launched my retail business three years ago, I was convinced that our special products would be enough. I ignored market research as unnecessary – a mistake that almost destroyed my entire business.
After partnering with three distinct international agencies that were unable to deliver results, my company finally hired a specialized digital Saudi Arabia's best marketing firm company Riyadh. The difference in results was astonishing.
I advise classifying competitors as:
- Main competitors (offering very similar offerings)
- Peripheral competitors (with partial resemblance)
- Potential disruptors (new entrants with game-changing potential)
A skincare retailer changed from multiple single engagements to continuous associations with fewer influencers, producing a substantial increase in conversion rates and a significant drop in promotion spending.
Their offerings encompass:
- Strategic search optimization services
- Innovative web design creation
- Performance-focused online advertising campaigns
- Platform oversight
- Copywriting and strategy
I spend at least two hours each Monday analyzing our competitors':
- Digital structure and UX
- Content strategy and posting schedule
- Online platforms presence
- User feedback and evaluations
- Top Seo Firms Comparison tactics and positions
For a high-end retailer, we discovered that image and temporary channels significantly outperformed Meta for connection and purchases, leading to a intentional shift of resources that increased overall performance by over one hundred fifty percent.
I use a simple document to record our competition's rates adjustments every week. This has already allowed us to:
- Spot cyclical promotion cycles
- Recognize product bundling approaches
- Comprehend their value positioning
For a home décor retailer, a campaign with 20 niche voices created a three hundred forty-seven percent higher return on investment than a exclusive agreement with a major influencer with millions of followers.
Advising a culinary business, we established a technique where influencers naturally integrated products into their regular routines rather than creating evident sponsorships. This method generated interaction levels 218% better than conventional marketing content.
Not long ago, I observed as three similar businesses invested heavily into expanding their presence on a particular social media platform. Their attempts failed spectacularly as the medium appeared to be a bad match for our market.
Last quarter, a skincare retailer invested 300,000 SAR in traditional advertising with minimal outcomes. After redirecting just 25% of that budget to creator partnerships, they achieved a seven hundred twelve percent improvement in conversions.
Last quarter, a retail client complained that their electronic messaging initiatives were creating poor returns with visibility below 8%. After executing the techniques I'm about to share, their readership improved to 37% and conversion grew by over two hundred percent.
Begin by listing ALL your rivals – not just the obvious ones. In our analysis, we discovered that our most significant competitor wasn't the well-known brand we were monitoring, but a emerging startup with an novel approach.
With extensive testing for a shopping business, we found that material shared between evening hours significantly exceeded those released during standard prime times, generating one hundred forty-three percent better interaction.