Powerful Platform Promotion Strategies for Saudi Companies
Valuable approaches featured:
- City-specific segments beyond basic regions
- Area-specific focusing
- Metropolitan vs. provincial variations
- Expatriate concentration areas
- Traveler destinations vs. native districts
After extended periods of implementing generic consumer categories, their improved regionally-appropriate division methodology generated a 241% increase in promotion results and a substantial decrease in advertising spending.
Last quarter, a Saudi company approached me after spending over 120,000 SAR on international SEO agencies Riyadh review services with minimal returns. After executing a customized Saudi-focused search optimization, they experienced top rankings for 23 important keywords within only three months.
I use a basic spreadsheet to track our competition's rates adjustments on a regular basis. This has helped us to:
- Discover periodic discount patterns
- Recognize special offer tactics
- Comprehend their value positioning
Two quarters into business, our revenue were underwhelming. It wasn't until I accidentally a thorough study about our market sector that I realized how blind I'd been to the competitive landscape around us.
A few weeks ago, a apparel company consulted me after wasting over 150,000 SAR on social media advertising with limited results. After revamping their campaign, we produced a six hundred thirty-one percent growth in advertising efficiency.
When I started my e-commerce business three years ago, Vhembedirect.Co.Za I was sure that our unique products would be enough. I dismissed competitive research as a waste of time – a decision that nearly destroyed my entire business.
I currently utilize several resources that have substantially improved our competitor analysis:
- Keyword trackers to track competitors' search rankings
- Brand monitoring platforms to track competition's digital footprint
- Website analysis solutions to monitor modifications to their digital properties
- Newsletter subscription to obtain their promotional messages
Through detailed analysis for a shopping business, we identified that emails sent between night time dramatically exceeded those sent during typical business hours, generating one hundred eighty-seven percent better readership.
Start by identifying ALL your competitors – not just the obvious ones. In our analysis, we identified that our largest competitor wasn't the established business we were watching, but a recent business with an novel model.
Not long ago, I observed as three rival companies poured resources into developing their presence on a certain social media platform. Their efforts were unsuccessful as the channel appeared to be a bad match for our sector.
I invest at least 120 minutes each regularly examining our competitors':
- Online structure and navigation
- Blog posts and content calendar
- Social media presence
- User feedback and evaluations
- SEO tactics and positions
Recently, a entrepreneur asked me why his blog posts weren't producing any inquiries. After examining his content marketing strategy, I discovered he was making the same errors I see countless Saudi businesses commit.
I suggest categorizing competitors as:
- Main competitors (offering nearly identical solutions)
- Indirect competitors (with limited similarity)
- New threats (new businesses with disruptive potential)